So much data. So little time.

Feeling overwhelmed by all the data and analytics from your social media and website? How can you tell who’s genuinely interested and who’s just browsing? How do you know if your online promotion and paid posts/tweets are effective?

The Western Development Commission (WDC), through ‘a creative momentum project’, is organising a free seminar in Castlebar at 9.30 on Tuesday, 29 November to try to answer some of these questions. ‘So much data. So little time: Using your online data to grow your creative enterprise’ is open to anyone working in the creative industries sector including arts, crafts, design and media & technology. Visit www.MyCreativeEdge.eu for more information.

This half-day event will include expert presentations, business stories and an interactive workshop. Kevin Neary of Connectors Marketplace is among the speakers. Modern buyers are socially connected, digitally driven and very mobile. Kevin will show how creative enterprises can identify and engage with the modern buyer. Joanne Casey of Belfast-based GlowMetrics will discuss developing a digital marketing strategy suited to your creative business. She will also run a Google Analytics workshop on setting goals to measure your digital activity.

Kevin Neary, Connectors Marketplace

Kevin Neary, Connectors Marketplace

Two West of Ireland creative enterprises with a strong digital presence will share their experiences. Dina Coughlan of Leitrim-based Tremolo Music Publishing will show how they connect with and sell to clients worldwide. While Ainslie Peters of Galway’s Nádhúra design will outline the experience of a business providing customisable furniture and bespoke design services.  Nádhúra are one of the companies who have previously received a WDC Micro-Loan: Creative Industries.

Ainslie Peters, Nádhúra

Ainslie Peters, Nádhúra

Attendees can also book 1-2-1 mentoring sessions in the afternoon on digital marketing/online sales. They will also have a chance to book a session with a WDC Investment Executive to discuss the WDC Micro-Loan Fund: Creative Industries. The seminar takes place in the Breaffy House Resort at 9.30 on Tuesday 29 November. Attendance is free but as places are limited registration is essential. Book here

a creative momentum project is co-funded by the EU Interreg Northern Periphery & Arctic (NPA) Programme 2014-2020.  It supports the development of the creative industries sector in five countries across Europe’s Northern Edge. The project operates the www.MyCreativeEdge.eu website and in the West of Ireland is implemented by the WDC and NUI Galway.

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