Survey shows 60% of creative entrepreneurs working on their own

Later today (29 October), the WDC will launch a new transnational project to support the development of the creative industries sector.

The new three-year, €2m transnational creative momentum project aims to support creative entrepreneurs through innovation and skills development, opportunities to network and collaborate across the five partner countries and improved access to international markets. The project will be run by six partner organisations based in Mid-Sweden, North East Iceland, Northern Finland, South East of Northern Ireland and West of Ireland. It is co-funded by the EU Interreg Northern Periphery & Arctic Programme.

In order to inform the development of the project’s activities, the project circulated an online survey to creative entrepreneurs based in the participating regions. The survey ran from 28 September to 18 October and there were a total of 170 responses. The preliminary results of the analysis show some very interesting findings which have implications for policy and supports aimed at developing this sector.

  • 60% of respondents indicated they worked on their own, with a further 31% working in enterprises employing fewer than five people. The survey also showed that just over half (53%) of respondents worked from their own home. The sector seems to be strongly characterised by sole traders and freelancers.
  • 45% reported being members of some form of creative network or collective.
  • 68% reported that they made some sales outside of their own country, which was higher than indicated in previous surveys. Cross-border business between Ireland and Northern Ireland seemed to be a strong element in these export sales. Of those businesses who did not export currently (44), 70% indicated a desire to export.
  • For those who did make export sales, personal sales was the most significant route, reported by 21% of respondents, 14% indicated they used their own online shop, 11% that they exhibited at galleries in other countries and 9% indicated they used retail outlets in their target market.
  • In terms of mentoring, it found that 43% had not received any mentoring, while 43% had received mentoring. A further 10% had been both a mentor and had been mentored at some stage.
  • For training needs, showcasing/presenting your work, marketing, accessing new markets and sales were the top four topics.

Further analysis on these survey results will be published over the coming weeks on www.MyCreativeEdge.eu and will be useful in highlighting the current issues facing entrepreneurs across this sector.

Under a creative momentum project, the Whitaker Institute at NUI Galway will be undertaking a number of studies of the creative industries sector, and its value, to the partner regions.

Pauline White