Sligo’s Reddin Designs, Roscommon-based Black Hole Studio, Happy Marketing & Media from Castlebar and Letterkenny’s DNK Media Productions were among ten creative companies from Ireland, Sweden, Iceland and Finland supported to attend the Digital DNA @ The Planetarium conference last week in Armagh.
‘Digital DNA was an excellent event with a strong focus on innovation within businesses,’ says Gary Reddin of Reddin Designs. ‘Thankfully for us, one of the messages I kept hearing was that ‘content is key’. One of the speakers said “Static images don’t have the same affect anymore, you need to make things move”, so as a recently established video production company, we were delighted to hear that!’ added Camilla Meegan of DNK Media Productions.
As well as attending the Digital DNA conference, the four enterprises took part in a Creative Exchange event discussing how to grow a digital business. This was a great chance for graphic designers, video makers, digital marketing experts and others working in the digital field, from five different countries, to connect. The group also visited the AmmA Centre, one of three Creative Learning Centres in Northern Ireland, where they had a chance to experiment with green screen technology.
‘The knowledge I gained here can help us to realise better results for our clients in the future. It confirmed for me that we are heading in the right direction,’ according to Fergal O’Connor of Happy Marketing & Media. ‘It was a great networking situation. The businesses from the other regions are all working in the creative industries and, with some of them, we will hopefully meet up in future and do some work together,’ added David Pierce of Black Hole Studio.
The ten digital entrepreneurs from Ireland, Sweden, Finland and Iceland were funded to participate in Digital DNA @ The Planetarium through ‘a creative momentum project’. The project is co-funded by the Northern Periphery & Arctic Programme (NPA) and supports the development of the creative industries sector across Europe’s Northern Edge. The project operates the www.MyCreativeEdge.eu website and in the West of Ireland is implemented by the Western Development Commission and NUI Galway.
Note for Editors:
Contact: Pauline White, a creative momentum project co-ordinator, WDC, 086 832 8055 or 094 986 1441
a creative momentum project is co-funded by the EU Interreg Northern Periphery & Arctic (NPA) Programme 2014-2020. The NPA is a cooperation between nine programme partner countries; Finland, Ireland, Sweden, the United Kingdom (Scotland and Northern Ireland), Faroe Islands, Iceland, Greenland and Norway. The NPA 2014-2020 is part of the European Territorial Cooperation Objective, supported by the European Regional Development Fund (ERDF) and ERDF equivalent funding from non EU partner countries.
a creative momentum project will be operated by six partner organisations across five regions:
- Western Development Commission (WDC), Ireland
- National University of Ireland, Galway (NUIG), Ireland
- North East Iceland Cultural Council, Iceland
- Armagh City, Craigavon and Banbridge Borough Council, Northern Ireland
- Technichus Mid-Sweden Ltd, Sweden
- Lapland University of Applied Sciences, Finland