LookWest.ie Launches ‘My Summer’ Photo Competition

 Public invited to enter their favourite West of Ireland summer photos

The Western Development Commission (WDC) has launched the LookWest.ie ‘My Summer’ photo competition as part of its drive to promote the Western Region as a great place to live, work and do business.

The ‘My Summer’ photo competition, running during July and August, invites people to capture their favourite West of Ireland summer moments and be in with a chance to win the top prize worth €1,500. Photos can be of a great memory, the fun and excitement of attending one of the region’s many festivals or just a lazy, relaxing day that captures the appeal of the West of Ireland. Entry is free, and photos can be uploaded through the competition link on www.lookwest.ie or on the LookWest.ie Facebook page.

The WDC hopes that photos which capture the uniqueness and magic of the seven county region, from county Donegal to county Clare will communicate a positive message to a worldwide audience of the many attractions and benefits of the Western Region.

After the photo submission closing date (August 4th) a shortlist of the top 50 photographs will be compiled. Shortlisted photos will be chosen based on a combination of their popularity on social media networks and an expert judging panel. Shortlisted photos will then be displayed online via LookWest.ie and Facebook for members of the public to view and vote for their favourite and thereby select the overall winning photo.

LookWest.ie was launched by the WDC in 2004 as a guide to living, working and doing business in the Western Region. As well as the LookWest.ie website, which receives over 20,000 visitors each month, the initiative works in partnership with relevant state agencies and is developing links with the Irish Diaspora to promote inward investment and job creation in the region – both crucial to address current challenges.

Ian Brannigan Regional Development Manager for the WDC said: “Entry to the competition runs from July 18th to August 4th so people will have plenty of time to capture their favourite summer moments. Because it takes place in the middle of the main holiday, festival and sporting season, we are expecting some stunning photographs. Alternatively, people can look back through their photos from previous summers and submit their favourite”.

“By hosting the competition online, there will be strong visibility for the region as our 2,500 Facebook fans, 1,535 Twitter followers and 600 plus LookWest.ie LinkedIn members can view and share the photos and their positive message with friends in their social networking communities,” he added.

Winners will be announced in late August and the WDC has partnered with the five star Lough Eske Castle Hotel, just outside Donegal town, for the top prize of a luxurious weekend for four people. The prize, worth almost €1,500, also includes a surfing, fishing or golf activity.

Jeroen Quint, General Manager at Lough Eske Castle said: “We are delighted to partner with LookWest.ie on this great social media campaign. As Ireland’s only hotel to claim a World Luxury Hotel Award, Lough Eske Castle, a Solis Hotel and Spa, is delighted this campaign will give us a unique opportunity to highlight the best of what the North West has to offer potential tourists”.

Runner-up prizes include a Source Sligo Gift Hamper from the award-winning Source Restaurant, Wine Bar and a Cookery School in Sligo town, a piece of handmade jewelry from Mayo-based jewelry designer Victoria Foutz and a gift voucher from McCambridge’s, Galway’s family owned deli and fine foods store. Voters will also be rewarded with prizes including t-shirts from county Clare-based, Emerald Surfwear, and tour vouchers from Galway-based Segway Adventures.

Helen Rochford Brennan, chairperson of the WDC concluded by saying: “We are calling on people who live and work here or who have a connection with the West of Ireland to enter – the more photos submitted to LookWest.ie, the more positive promotion of the region we can generate online. Entry to the competition is free with some great prizes in store, so we are expecting that lots of people will engage with the fun of the competition and we’re really looking forward to seeing all the wonderful photographs”.


For further information please contact:
Ian Brannigan, Western Development Commission, 086 604 8012
Angela Bane, Bane Mullarkey, 087 286 5217

Notes to editors on the Western Development Commission (WDC)

LookWest.ie, an initiative of the Western Development Commission, promotes the Western Region as an attractive and economically advantageous location for enterprise. It is the definitive online guide to living, working and doing business in Ireland’s Western Region.

The WDC is the statutory body promoting economic and social development in counties Donegal, Sligo, Leitrim, Roscommon, Mayo, Galway and Clare.

The WDC’s strategic goals are:

1. Contribute to balanced regional development by ensuring that the Western Region maximises its full potential for economic and social development.
2. Promote the benefits of living, working and doing business in the Western Region.
3. Support the sustainable economic and social development of the rural economy.
4. Provide risk capital to SMEs and social enterprises.

www.wdc.ie  and www.lookwest.ie

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