The creative sector in the West of Ireland has the potential to generate an estimated €338 million in sales by 2020. Employing around 11,000 people, job numbers have the potential to grow substantially if small creative businesses are supported to increase exports of their creative products and services. So the Western Development Commission (WDC) has just launched ‘MyCreativeEdge – The Creative Showcase for Europe’s Northern Edge’. The new website www.mycreativeedge.eu showcases the creative work of businesses, freelancers and jobseekers from the West of Ireland, Northern Ireland, Sweden and Finland.
‘On MyCreativeEdge people working or looking for work in the creative sector in the West of Ireland can showcase their creativity in a highly visual way,’ said Paddy McGuinness, WDC Chairperson. ‘They can create their own profile page which has a slideshow of images and videos of their creative work at its heart. And there’s no cost involved.’
‘Marketing and sales budgets can be very tight for small businesses at the moment. Members of MyCreativeEdge will benefit from an international digital marketing campaign being run by the WDC and targeting potential customers in Ireland, the US, the UK and across Europe. Individuals or businesses wanting to contract a creative service like graphic design, photography, architecture or audio-visual services or to purchase creative products like crafts, jewellery or art will find MyCreativeEdge a great resource. The diaspora are a key target market,’ according to Ian Brannigan, Head of Regional Development with the WDC.
‘MyCreativeEdge will help increase exports from creative businesses which will help sustain and create jobs across the region’ he added. ‘Creative sector jobseekers can also create a profile on MyCreativeEdge to showcase their portfolio to potential employers.’
Among those who’ve joined already is Sligo-based audio services company All Points West, Donegal-based textile artist koko designs, Roscommon-based multimedia company Black Hole Studio, Clare-based trans-disciplinary artist Maria Kerin, Mayo-based Cox Power Architects, Galway-based photographer Reg Gordon and Leitrim-based graphic designer Reverb Studios.
If you’re involved in the creative sector and want to showcase your work for free, visit www.mycreativeedge.eu to become a member. MyCreativeEdge has been developed under the Northern Periphery Programme funded Creative Edge project. The other partner organisations are the Whitaker Institute at NUI Galway, Craigavon Borough Council, Film i Västerbotten (Sweden) and Kemi-Tornio University of Applied Sciences (Finland).
For more information contact:
Ian Brannigan, Head of Regional Development, WDC 086 604 8012 firstname.lastname@example.org
Pauline White, Policy Analyst WDC, 086 832 8055 email@example.com