Team Sligo Tourism is a voluntary public private partnership, comprised of local individuals and organisations sharing the common goal of enhancing and promoting Sligo’s tourism industry. Team Sligo Tourism measures success in increased visitor numbers to Co. Sligo and aims to achieve this task through a local collaborative approach that harnesses the many excellent projects and services currently underway in the county. In 2012, Team Sligo Tourism conducted a €140,000 national marketing campaign aimed at increasing the awareness of Co. Sligo as a tourist destination. The campaign was match-funded by Co. Sligo LEADER Partnership with bridging finance from the WDC. Results from the campaign clearly demonstrate increased accommodation occupancy nights in the county and a higher degree of awareness nationally of the county’s tourism offering. Team Sligo Tourism plans to increase its activity in 2013 and will again look to the WDC as an essential pillar in leveraging an effective campaign.