LookWest.ie is THE online guide to working, living and doing business in the West of Ireland.

As part of the WDC’s mandate for Regional Development, it developed LookWest.ie to support economic and social development in the Western Region through online activities.

Our goals with lookwest.ie are to;

Ignite online attention to the West of Ireland.

Compel people and businesses to choose to live, work and do business in the West through online storytelling, case-studies, photo and video content and compelling data.

Our audiences are:

  • Entrepreneurs looking to start-up or grow a business in the West.
  • Job-seekers looking for work in the West + Recruiters with jobs in the West.
  • Individuals looking to ‘escape the city’ potentially considering a life in the West.
  • Large multinationals who are looking for a base in Ireland / Europe.

Digital Marketing Award Successes

2013

  • LookWest.ie was ‘Gold Finalist’ in the Digital Media Awards ‘Government to Consumer Innovation’ category in March 2013
  • Shortlisted for the Social Media Awards 2013 in ‘Best Use of Social Media by a State Body’ in May 2013

2015

  • Social Media Awards: Finalist in ‘Best Use of Social Media by State Body’
  • Web Awards: Semi-Finalist for Best Arts and Culture Website
  • Ireland eGovernment Awards: Shortlisted in General Category

2016

  • Social Media Awards: Finalist in ‘Best Use of Social Media by State Body’
  • Ireland eGovernment Awards: Shortlisted in General Category

 2017

  • Social Media Awards: Finalist in ‘Best Use of Social Media by State Body’
  • Ireland eGovernment Awards: Finalist in Marketing Category
  • Campaign Examples: LookWest.ie at SeaFest
  • LookWest.ie hosted a West of Ireland Showcase Tent at SeaFest in Galway from 30 June – 02 July 2017.

 Digital Campaign Elements:

  • SeaFest microsite on the LookWest.ie website.
  • 10 speaker case studies on the website for promotion
  • 12 news stories on the website about the event.
  • Online competition to create awareness
  • eZine launch to include SeaFest competition
  • Social Promotion of online content:

Our social media posts and hashtag had a total reach of 807,639 people from 16 June – 08 July 2017.

Lookwest Audience and Reach

Our website traffic and social media engagement is growing each year and 2017 was our best year yet.